Enhancing User Retention And Building An Intuitive Platform For Users To Buy/Rent Properties.
Enhancing User Retention And Building An Intuitive Platform For Users To Buy/Rent Properties.
REAL ESTATE WEBSITE
REAL ESTATE WEBSITE
Disclaimer
Disclaimer
Due to an NDA agreement, I am unable to share specific design details or proprietary content. However, I can discuss my role in the process and the approach I took to improve the user experience.
Due to an NDA agreement, I am unable to share specific design details or proprietary content. However, I can discuss my role in the process and the approach I took to improve the user experience.
Role
Role
Led the project as a UX researcher and designer.
Led the project as a UX researcher and designer.
Team
Team
CEO of the company, Stakeholders, Developers
CEO of the company, Stakeholders, Developers
Timeline
Timeline
1 month
1 month
Project Overview
Project Overview
During my internship, I had the opportunity to work on a real estate platform project for a client who wanted to build a website for people to buy or rent properties. With a tight deadline and limited resources, I acted as the sole designer, balancing problem-solving and time management to deliver a successful outcome.
During my internship, I had the opportunity to work on a real estate platform project for a client who wanted to build a website for people to buy or rent properties. With a tight deadline and limited resources, I acted as the sole designer, balancing problem-solving and time management to deliver a successful outcome.
Project Challenge
Project Challenge
The primary challenge was to design a platform that improved user retention and provided an intuitive, user-friendly experience. The client emphasized the importance of making the website look visually rich and appealing to its users. Despite the time constraints, I was determined to meet these requirements effectively.
The primary challenge was to design a platform that improved user retention and provided an intuitive, user-friendly experience. The client emphasized the importance of making the website look visually rich and appealing to its users. Despite the time constraints, I was determined to meet these requirements effectively.
Problem Statement
Problem Statement
How can I create a real estate platform that enhances user retention while addressing the client's need for an intuitive and appealing design
How can I create a real estate platform that enhances user retention while addressing the client's need for an intuitive and appealing design
Process
Process
Understanding the Client’s Needs:
Conducted a comprehensive meeting with the client to gather insights about their pain points, goals, and user requirements.
Defined the key features necessary for the platform based on client input and industry standards.
Wireframing and Ideation:
Created multiple low-fidelity wireframes to explore various design layouts and workflows.
Iterated on designs after frequent discussions with the client to ensure alignment with their vision and user expectations.
Design Implementation:
Focused on creating an aesthetically pleasing yet functional interface.
Prioritized intuitive navigation, clear call-to-action buttons, and a clean layout to enhance the user experience.
Time Management:
Balanced tight deadlines by setting clear milestones and maintaining effective communication with the client.
Leveraged rapid prototyping techniques to present and refine ideas quickly.
Understanding the Client’s Needs:
Conducted a comprehensive meeting with the client to gather insights about their pain points, goals, and user requirements.
Defined the key features necessary for the platform based on client input and industry standards.
Wireframing and Ideation:
Created multiple low-fidelity wireframes to explore various design layouts and workflows.
Iterated on designs after frequent discussions with the client to ensure alignment with their vision and user expectations.
Design Implementation:
Focused on creating an aesthetically pleasing yet functional interface.
Prioritized intuitive navigation, clear call-to-action buttons, and a clean layout to enhance the user experience.
Time Management:
Balanced tight deadlines by setting clear milestones and maintaining effective communication with the client.
Leveraged rapid prototyping techniques to present and refine ideas quickly.
Outcome
Outcome
Designed a visually appealing platform that met the client’s requirements and exceeded their expectations.
Ensured the final product was user-friendly, leading to higher user retention rates.
Successfully delivered the project on time, demonstrating strong problem-solving skills and time management.
The design was later developed and published, and the platform is now publicly available.
Designed a visually appealing platform that met the client’s requirements and exceeded their expectations.
Ensured the final product was user-friendly, leading to higher user retention rates.
Successfully delivered the project on time, demonstrating strong problem-solving skills and time management.
The design was later developed and published, and the platform is now publicly available.
Reflection
Reflection
This project taught me the importance of clear communication, adaptability, and prioritization when working under constraints. It also highlighted the value of iterative design and client collaboration in achieving success.
This project taught me the importance of clear communication, adaptability, and prioritization when working under constraints. It also highlighted the value of iterative design and client collaboration in achieving success.
Due to an NDA, the project details are confidential, but interested parties can email me for access to further information.
Due to an NDA, the project details are confidential, but interested parties can email me for access to further information.